NBC Sports is investing in World Championship Sports Network, an online sports video provider that will be renamed UniversalSports.com. The companies also will launch a new television network called Universal Sports.

“Universal Sports will provide a terrific year-round home to almost all Olympic sports and the athletes who give our viewers such compelling stories,” said Dick Ebersol, the chairman of NBC Universal Sports & Olympics.

NBC Universal will become a significant shareholder in WCSN and will jointly control WCSN with InterMedia Partners, according to a release from the companies. The WCSN management team, including Chairman and CEO Claude Ruibal and President Carlos Silva, will continue to manage the company.

“WCSN is the leading rights holder of Olympic sports programming in between each Olympic Games, offering fans comprehensive coverage of skiing, swimming, track and field, gymnastics, and more than 40 other Olympic sports disciplines,” said Ruibal. “Under the new Universal Sports name, and with NBCU as a partner, the combined business will be the undisputed home of Olympic sports across all distribution platforms and will provide these sports and their athletes a real opportunity to get the consistent exposure they deserve across the USA.”

WCSN will rebrand itself as Universal Sports prior to the Beijing Summer Games.